Selling Your Hometown
Language Arts & Art Activity
Students research different types of advertising, then use what they have
learned to promote their community.
WHAT YOU NEED
- Chart paper or posterboard
- Felt-tip markers
- Local newspapers, advertising inserts, fliers
- Video and audio tapes of advertisements (optional)
WHAT TO DO
- Expose students to samples of advertising in different media; for example,
take them for a walk in business district, play audio and video tapes of
advertisements, display magazines, newspapers, advertising inserts and fliers.
Be sure to include examples of public service advertisements, that is, ads that
promote the community or special, nonprofit causes. Then, with student input,
create a chart that classifies the various forms advertising can take:
newspaper and magazine, radio, television, billboard, posters, and so forth.
- Discuss with students the advertising they have observed that promotes local
products and services. Have them explain, in their own words, how that
advertising can benefit a community. Point out the examples of public service
announcements and have students compare the way those ads help the community.
- Explain that advertising agencies usually form account teams to handle
advertisers. Point out that each team is a mix of talents and abilities:
writers, artists, musicians, good organizers, and so forth. Choose students to
form about three such account teams.
- Have the teams meet to brainstorm ideas on how they might promote their
community through an advertisement campaign. As starters, offer ideas for
themes they might pursue:
- is a good place to work.
- is a good place to shop.
- is a good place to live.
- has many opportunities for leisure activities.
- has an good hospital/school system/library.
- has high school/college/professional sports teams.
- Bring the teams together to pool their ideas, then narrow the list down.
Have each team develop an ad campaign for one of the ideas on the short list.
The teams' plans should tell what kinds of advertising they would use (print or
TV, for example) and why, which outlets they would use, and include drafts of
slogans and emblems. Each team then tries to "sell" its concept to the
"client," by presenting it to the class.
As an alternative, choose one theme to promote, then assign each team to design
the campaign for specific media. Thus one team would prepare a radio ad
campaign, another design the billboards, and so forth. The teams would have to
work together closely in order to coordinate their work.
After receiving feedback from classmates, each team carries through its
project, creating posters/newspaper ads/tapes. They share their work with
other classes and, possibly, with local business groups engaged in similar
promotional activities, such as the Chamber of Commerce.
Students might produce their own magazine, using painting/drawing software or
desktop publishing programs to produce articles, pictures, and promotional
material about their community. The goal is to make the magazine useful to
someone thinking of doing any kind of business in the community. To gather
useful information, students would have to consult local newspapers and
publications and possibly interview business people.
Activity Search |
Reading Center |
Math Center |
Social Studies Center
Education Place |
You may download, print and make copies of this page for use in your classroom, provided that you include the copyright notice shown below on all such copies.
Copyright © 1998 Houghton Mifflin Company. All Rights Reserved.