Bibliography
Level 6 Unit 22
Theme: Business: Advertising
 

EASY


Eddie, Incorporated
by Phyllis Reynolds Naylor
Eddie starts and advertises several
businesses before he finds a
winner.
The Kids' Money Book:
Great Money-Making Ideas
by Patricia Byers, et al.
Gives advice, including
advertising methods, for 47 jobs.
 

AVERAGE


Advertising: Distinguishing
Between Fact and Opinion
by Neal Bernards
Examines false advertising.
Creative Careers
by Gary Blake and Robert Bly
Describes jobs in advertising.
 

CHALLENGING


Hearing the Pitch: Evaluating
All Kinds of Advertising
by Carlienne Frisch
Tips on becoming an informed
consumer.
Television in American
Society
by Glenn Alan Cheney
Includes a discussion of television
advertising.

 

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